From Scholarship to Marketing Success

Young alumna a key player at Rutgers–Camden proud accounting firm

Adrienne Onorato Dell’Olio SBC’11, at left, is marketing director at Alloy Silverstein, an accounting firm headed by Reynold P. “Ren” Cicalese SBC’78, pictured at right.

By Sam Starnes

Before she even graduated from the Rutgers School of Business–Camden, Adrienne Onorato Dell’Olio was named director of marketing for the accounting firm Alloy Silverstein. Dell’Olio, who would earn her degree in marketing a year later in 2011, had started making copies and inputting tax documents when she was in high school. “This is my 14th tax season with the firm,” she said.

Reynold P. “Ren” Cicalese SBC’78, Alloy Silversteins’s managing director and a longtime Rutgers Camden supporter, saw her potential early, supporting Dell’Olio with one of the many scholarships he has provided for students at the School of Business–Camden. It was an investment that has paid off. “She is a valuable part of my firm,” Cicalese said. “She looks at things differently, and always has, from the accountants in the room.”

Major contributions Dell’Olio has made at the firm, which has more than 50 employees with offices in Cherry Hill and Hammonton, New Jersey, include formalizing a business development and marketing strategy, as well as rolling out four new websites, all of which have social media components. “That definitely keeps me busy,” she said.

Another significant project for Dell’Olio, whose husband, Christopher, is a 2012 School of Business–Camden alumnus, is heading the firm’s Adopt-A- Family holiday program, which began in 2013 and has grown exponentially to partner with service organizations and provided food and gifts for more than 50 families in need in 2018. “It’s very rewarding,” she said. “We help families from Camden to Cape May.”

Clockwise, from front left, Adrienne Dell’Olio SBC’11; Christopher Cicalese SBC’11; Sister Karen Dietrich from Catholic Partnership Schools;and Reynold “Ren” Cicalese SBC’78 collecting items for Alloy Silverstein’s Adopt-A-Family program.

The project has received support from many organizations, including a Rutgers–Camden sorority, and is just one example of the many ways the university, Alloy Silverstein, and Cicalese’s family are closely connected. “We pretty much have Rutgers–Camden in our bloodline,” Cicalese said. His wife, Anne D’Amico SBC’89, and sons, Reynold III SBC’09 and Christopher SBC’11—all accountants at Alloy Silverstein—are alumni, as is his stepson James Milano SBC’03, RLAW’06, an attorney.

Cicalese, who joined Alloy Silverstein as a temp in 1980 and has risen to its top position, has hired numerous Rutgers– Camden interns and alumni over the years. His firm, which has funded scholarships since the 1990s, was the first to endow a scholarship for the School of Business–Camden of more than $100,000. “I give back because I feel like everything that I have is due to my Rutgers–Camden education,” he said.

 

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